Privacy Policy

Last Updated: January 22, 2026

Welcome to Playful Apparel (the “Site”), which is owned and operated by Playful Apparel (“Playful Apparel,” “we,” or “us”). As a customer, your trust is our most important asset. This Privacy Policy describes the types of information we collect from you, how we use, share and protect this information, and what choices you have with respect to this information. This Privacy Policy applies to the personal information we collect from you when you visit our Site, sign up to receive the latest deals, news, emails and information from us, place an order or make a purchase at our Site, register your email address with us, or otherwise interact with us as a customer, website visitor, or consumer. This Privacy Policy does not apply to employees or job applicants of Playful Apparel. It also does not apply to or describe the information practices of third parties (such as non-Playful Apparel e-commerce websites or apps that you use to purchase or use our products) or the information they may collect from or about you when you interact with our label through these third parties.

This policy is subject to the provisions of our Terms and Conditions of Use, which are incorporated by reference into this policy. If at any time you do not agree to this Privacy Policy, please do not use this Site or submit information to us.

Scope

This Privacy Policy applies to our processing of personal information of our customers, business contacts, website visitors, and consumers. We use the word “you” throughout this Privacy Policy to refer to anyone within the scope of this Privacy Policy.

When we use the term “personal information” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. This includes, for example, information such as your name and address, and device information that can reasonably be linked to you or your household, such as your IP address.

Updates to this Privacy Policy

We reserve the right to change or update this Privacy Policy at any time. We will change or update this Policy by posting such changes or updates to the Site, and we will provide you with notice of the changes by updating the “Last Updated” date at the top of this Policy. We may endeavor to provide you with more direct notice if the updates to our policy are material changes. Amendments to our Policy will be effective when posted, unless indicated otherwise. It is your responsibility to review any such changes or updates and check the Site from time to time to be sure you understand all terms and conditions, agreements and policies of Playful Apparel and our Site and are in compliance with them. Where permitted by law, your continued use of the Site following the posting of any amendment, modification or change shall constitute your acceptance thereof.

Information Collection

The information we collect or receive about you, and how we use it, depends on your interaction with us. For example, we collect different information from you when you purchase products from us than when you simply visit our website. We may also collect and use non-personal information, such as aggregated or de-identified information, differently than personal information. We collect personal information from or about you when you provide it to us, automatically when you visit our Site, and from third parties or other sources. We may not collect each of the below categories of information from every individual who visits our website, purchases our products, or interacts with us.

Categories of Personal Information We Collect When You Provide it to Us

We collect personal information from you directly when you register for an account, place an order with us, subscribe to our e-mail newsletter, or otherwise send a request or inquiry to us. In general, the categories of personal information we collect from you directly may include:

  • Personal Identifiers, such as your name, shipping and billing address, e-mail, and contact information, and similar identifiers.
  • Personal Information Categories listed in State Statutes, including the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as your name, address, and physical characteristics.
  • Order History and Commercial Information, such as order date, order amount, items purchased, payment method, shipping information, and the like, if you make purchases with us. We also collect information about items you considered purchasing, items you returned, and information about your purchasing or consuming histories or tendencies.
  • Purchase Information, such as the date of your purchase, the amount of your purchase, and your method of payment. All payment information is collected and processed by our third-party payment processor. Playful Apparel does not directly collect or store any payment information.
  • Inferences Drawn from Personal Information, such as a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, and similar information.
  • Other Information. We also collect and store information about any inquiries or communications you submit to us, any promotions in which you participate through our Site or your interactions with us, or any other information you voluntarily submit to us when you interact with us.

Categories of Personal Information We Collect Automatically When You Visit our Site

We collect personal information from you automatically when you visit our Site. In general, the categories of personal information we collect from you automatically may include:

  • Identifiers, including unique device identifiers such as your IP address and similar unique device data.
  • Commercial Information, such as items you considered purchasing or viewed on our site, items you clicked on in our email campaigns, and other purchasing or consuming histories or tendencies.
  • Internet or other Similar Network Activities, such as IP address, browser type, operating system, date and time of visit, time spent on and/or logged on to Site, pages visited, links clicked, items viewed, items added to your shopping cart, referring URL and other Site activity. We may combine such site information with the personal information we have collected from you. For more information, see the “Cookies and Other Tracking Technologies” section, below.
  • General Geolocation Information, such as your zip code or approximate location. We do not collect precise geolocation information that allows us to pinpoint or learn the precise location of Site visitors.
  • Inferences Drawn from Personal Information, such as a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, and similar information based on your visit to our Site and your interactions with our Site, emails, and advertisements.

Categories of Personal Information We Collect from Third Parties or Other Sources

We may also collect personal information about you from third parties and other sources, such as demographic firms, information compilation companies, and our e-commerce platform provider to make our future service and marketing efforts more efficient and personalized for you. The categories of information we collect from third parties or other sources may include:

  • Identifiers, such as your name, address, and email address.
  • Personal Information Categories listed in State Statutes, including the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as your name and address.
  • Commercial Information, such as your purchasing or consuming histories or tendencies, and other websites you purchase products from or interact with.
  • Internet or Other Similar Network Activities, such as IP address, pages visited, links clicked, items viewed, items added to your shopping cart, referring URL, and other website activity.
  • General Geolocation Information, such as your zip code or approximate location.
  • Inferences Drawn from Personal Information, such as a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, demographic information, attitudes, intelligence, abilities, and similar information.

Combining Information

At times, we combine the personal information we receive from and about you through multiple avenues of information collection, including information you provide to us, information we collect automatically through our website, and information collected from third parties or other sources, into a single profile related to you to help us tailor our communications to you and to improve our websites, products, and services. We use this profile information to serve you with more relevant advertising, send you more relevant messaging, understand your shopping and consumer habits, improve our website, products, and services, and to suggest products and services that we believe you may be interested in.

Non-Personal Information

We may collect and use information that is not personally identifiable, such as information that is aggregated, de-identified, or otherwise not personal in nature, and information that is publicly available. We may also take personal information we have collected and de-identify it or compile it so that it is aggregated and no longer personally identifiable in nature. We will treat non-personal information in accordance with applicable laws, which means that non-personal information may not be afforded the same treatment as personal information.

How We Use Your Information

In general, we use the information we collect from you, including any personal information, for the following purposes:

  • To offer our products, services, and the Site.
  • To process and fulfill your order, including to send you e-mails to confirm your order status and shipment, or to otherwise communicate with you about your order.
  • To communicate with you about your account, respond to your inquiries and provide you with technical and customer support.
  • To send you marketing information by e-mail, website advertising banners, postal mail and/or text message about our products, services, contests, and promotions as applicable and depending on the preferences, choices, or consent you have expressed to us.
  • To help us learn more about your shopping preferences, to develop and provide products and services tailored to your interests and to otherwise personalize your experiences at our Site.
  • To show you advertisements for our products across the Internet.
  • To better understand how website visitors access and use our Site, and to analyze trends and statistics and for research and marketing purposes.
  • To provide troubleshooting, technical support and customer service to users.
  • To help us address problems with and improve our Site design, products and services.
  • To enhance your shopping experience.
  • To protect the security or integrity of the Site and our business.
  • To investigate, prevent or take action regarding violations of this Privacy Policy or the Terms and Conditions of Use.
  • To comply with our legal obligations, or to demonstrate legal compliance, where necessary.
  • As you otherwise direct us to.
  • As you otherwise consent to at the time your information is collected.

How We Disclose Your Personal Information

Disclosures for a Business Purpose

Playful Apparel discloses personal information for a business purpose for a variety of reasons. More specifically, Playful Apparel may disclose any or all of the categories of personal information we collect from and about you for a business purpose as follows, to the following categories of third parties:

  • To our Service Providers, Vendors, and Consultants, if the disclosure will enable them to perform a business, professional, or technical support function to us, including, for example, providers of order fulfillment and package delivery services, and payment processors, among others. It may also include companies that send emails on our behalf, process subscriptions to our magazine, provide marketing assistance (including with respect to text message, SMS, or MMS marketing), data analysis or search results. We do not authorize these service providers to use or disclose your personal information except as necessary to perform services on our behalf and to comply with legal requirements.
  • To our Investors, Affiliates, or Partner Organizations who are associated with or involved with Playful Apparel from a business or operational perspective.
  • To Government or Law Enforcement Officials pursuant to court orders, subpoenas, or other legal process, to comply with the law, in furtherance of a judicial or administrative proceeding, or where necessary to protect or enforce our rights.

In addition to the foregoing, we may also disclose information as follows:

  • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the acquiring company.
  • Third Party Marketing and Website Partners. From time to time, we rely on third parties to assist us with marketing campaigns. As part of this assistance, these third parties may place cookies, web pixels, or other technologies on our Site to identify visitors to our Site and other websites across the internet. These third-party partners may directly collect information from you when you visit our Site, or we may also provide it to them. The information collected by or disclosed to these third parties may include identifiers, commercial information, internet and other similar network activity, general geolocation information, and inferences drawn from personal information. We, and third parties, use this information to obtain more information about you and to serve you with relevant marketing and advertising from us.